A Self-Serve Spot in Oak Bluffs
Located at 19 Circuit Avenue in Oak Bluffs, Martha’s Vineyard, Rosie’s Frozen Yogurt offers a hands-on dessert experience. Since opening in 2017, this seasonal shop has become known for its customizable treats, where customers create their own frozen yogurt combinations with a variety of toppings.
The Shop’s Origins
Rosie’s Frozen Yogurt opened on Martha’s Vineyard in April 2017 as part of a small regional chain. The shop brought the self-serve frozen yogurt model to Oak Bluffs’ busy Circuit Avenue, adding a different option to the area’s existing ice cream shops.
Despite joining a competitive frozen treat market, Rosie’s quickly distinguished itself through its DIY approach, appealing to families and tourists looking for both portion control and creative freedom in their desserts.
Menu Offerings
Rosie’s menu focuses on variety and customization, with options to suit different dietary needs.
Frozen Yogurt Selection
The shop typically offers six core flavors, including Original Tart (fat-free), Very Berry (non-dairy), and Dutch Chocolate (low-fat). Most options are gluten-free, making them accessible to customers with food sensitivities. Seasonal rotations bring in limited-time flavors throughout the summer.
Topping Bar
What makes Rosie’s stand out is its extensive topping selection of over 35 options:
- Candy pieces like M&M’s, gummy bears, Oreo chips, and peanut butter cups
- Fresh fruits including strawberries, mango, blueberries, and pineapple
- Sweet sauces such as Nutella, caramel, hot fudge, and marshmallow
Take-Home Options
Customers can purchase pints and quarts of frozen yogurt to enjoy later, allowing for at-home customization.
Payment System
Rosie’s operates on a pay-by-weight system for their self-serve yogurt. The shop accepts various payment methods including credit cards and digital payment options.
Community Connection
Prime Location
Situated near popular attractions like the Flying Horses Carousel and Back Door Donuts, Rosie’s benefits from steady foot traffic. The shop’s bright interior and shared tables create a lively, casual atmosphere.
Dietary Accommodations
Rosie’s has built a reputation for accommodating dietary restrictions, particularly through its gluten-free and non-dairy options. The self-serve model allows customers to avoid cross-contamination by using separate utensils for each flavor.
Seasonal Business
Operating seasonally, Rosie’s follows Martha’s Vineyard’s tourism calendar. During peak summer months, the shop stays open later to serve after-dinner crowds looking for a sweet ending to their day.
Rosie’s Frozen Yogurt represents a modern take on dessert, blending the fun of self-service with options for health-conscious visitors. Its focus on customization and dietary inclusivity has helped it carve out a distinct place among Oak Bluffs’ summer food destinations.