Berkshire County’s Last Ice Cream Landmark
Located at 841 Dalton Avenue in Pittsfield, Massachusetts, Friendly’s stands as the last remaining outpost of this iconic New England chain in Berkshire County. Since its founding in 1935, Friendly’s has combined family dining with beloved ice cream treats, surviving through multiple ownership changes while maintaining its nostalgic appeal.
A Legacy of Sweet Tradition
Founded by brothers Prestley and Curtis Blake in Springfield during the Great Depression, Friendly’s began as a simple ice cream shop before expanding to hundreds of locations. The Pittsfield location has operated for decades, weathering corporate changes including the most recent acquisition by Amici Partners Group. Under current leadership, the chain is working to revitalize its brand and stabilize its remaining locations.
Menu Highlights
Friendly’s continues to serve the classic treats that made it famous:
- Signature Ice Cream Treats: The famous Fribble (thick milkshake), Jim Dandy Sundae (five scoops with toppings), and Celebration Ice Cream Cake remain menu staples
- Comfort Food Classics: SuperMelts, burgers, and other American diner favorites complement the dessert options
- Dietary Options: Various choices are available including select gluten-free ice cream flavors and salads
Modern Adaptations
The Pittsfield Friendly’s operates year-round, having adapted its service model over time. The location offers wheelchair accessibility and seasonal outdoor seating, while embracing technology with delivery services and a loyalty program called the “BFF Club” that provides benefits to regular customers.
Community Significance
As the sole survivor of what was once a network of Berkshire County locations, the Dalton Avenue Friendly’s holds special meaning for local families. For generations, it has hosted celebrations and casual meals, with its classic desserts evoking cherished memories for many residents. The restaurant participates in corporate community programs, including fundraising initiatives for local organizations.
Friendly’s in Pittsfield continues to serve as a sweet reminder of New England’s culinary heritage, offering both nostalgia and comfort food to those who visit.