The Food
Juju’s serves up a perfectly focused menu of crispy treats and creamy soft serve that makes every visit special. Their signature “Krispy Bites” include golden popcorn chicken and plant-based popcorn cauliflower with sides like onion petals, tater tots, and curly fries. Pair these with house-made dips like Hot Chipotle and Peach BBQ for extra flavor. Don’t miss their gyros (available with chicken or cauliflower) wrapped in warm pita bread, or their fresh salad options.
The Ice Cream
Using milk from local Highlawn Farm, Juju’s soft serve is incredibly rich and velvety. Their machines rotate through four delicious flavors, always including at least one vegan/dairy-free option. Simple toppings like cereal crunch and caramel dip make for perfect customized treats. The soft serve flavors change regularly, so there’s always something new to try.
The Place
Located at 70 Railroad Street in Great Barrington, Juju’s is housed in a cozy 550-square-foot space connected to The Triplex Cinema. Order from their walk-up window, indoor counter, or online via Toast. Juju’s makes quality food accessible to everyone in a fun, inviting atmosphere.
The Story
Juju’s was created by a well-known local restaurateur with experience from other popular Berkshire establishments. After facing industry challenges, the founder developed this hyper-focused concept balancing efficiency with joy. The mission goes beyond food – there’s a commitment to community building and supporting staff, including helping team members with housing needs in the Berkshires.
The Vibe
With bright colors, fun characters on their merchandise, and quarterly staff-curated playlists, Juju’s creates a lively atmosphere that makes it more than just a place to eat. Customers love the playful energy and quality food, with one local writer calling it “Great Barrington’s unofficial town square” – a spot that’s “a little glamorous, a little colorful and a whole lot of fun.”